Let the searches do the talking

Google has provided it's fans with the ultimate weapon to combat Bing's commercials. And Google is doing it for zero cost. Let your customers do the talking... or in this case the searching. Some companies may be afraid to give their clients a megaphone. But if your customers love you then let them shout it! Raw and uncontrolled. By the way, every customer out there has a megaphone sitting on their desktop, some just have not discovered it yet.